Best Western Hotels & Resorts has partnered with UK-based online specialist Venue Directory to provide a booking solution for small meetings.
The hotel group, which has more than 250 properties in the UK, is the latest to sign up to Venue Directory*s Instant Book platform, where meeting planners can now book facilities at 167 properties.
Jim Muir, commercial director at Best Western Hotels & Resorts, GB, said the integration of Instant Book will ※sharpen up the booking side for small meetings and give planners the ease and efficiency they*ve been asking for§.?
※It also allows us to better place resources to serve our clients 每 this is particularly pertinent given current resource pressures we*re all experiencing,§ he added.?
Michael Begley, managing director of Venue Directory, which was acquired by Cvent last June, said small meetings accounted for 82 per cent of bookings in 2022.