The meetings and events division of travel
management company FCM is launching a reporting and analytics tool that it says
will enhance operational functionality, deliver savings and enable informed-decision
making.
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The new tool will consolidate all meetings and
events data on a single dashboard, quantifies missed savings opportunities,
provides trends and insights to guide purchasing strategies, and provide the
data and proof points to help users secure better supplier rates.
According to research by the company, 40 per cent
of respondents did not have a clear view of their meetings and events budget
for this year. ※Big, small or the unknown, one thing's clear:
when the budget's blurry, planners need to get even sharper,§ said Frits de
Kok, EMEA general manager, FCM Meetings & Events. ※This is where our new tool
comes into play 每 giving customers a total oversight over budgets and spend.§
De Kok added: ※The new tool serves as the foundation for a scalable MICE
strategy, moving clients from visibility to value creation.§
In addition to the new tool, FCM Meetings &
Events has integrated its offering into the FCM Platform by introducing venue sourcing
and event requests.
Simone Seiler, global general manager, FCM Meetings & Events, said: ※The
core version of FCM Venue Finder and the new Meeting Request Form are
accessible to new and existing customers, and the integration provides a
centralised hub for venue selection, streamlined processes, and improved
collaboration 每 on top of the Reporting & Analytics Tool.§
The new tool will initially be launched in Australia, New
Zealand and the USA, with a subsequent phased rollout beginning in the UK and continuing in mainland Europe, Asia and Mexico.
In other recent tech developments at the travel management company, FCM announced in June the relaunch of its
proprietary chatbot Sam, and in July it launched new software, Air Contract
Intelligence, to analyse customers* airline contracts.