UK-based travel management company Blue Cube Travel has agreed a new partnership with data specialist Travelogix.?

The ¡°multi-year¡± deal will see Blue Cube using Travelogix¡¯s data management and reporting platform, Analytix, as well as the DataValet and DataShare modules.?

Kevin Trill, Blue Cube¡¯s director of technology and transformation, said the partnership marked a ¡°significant milestone in our analytics journey¡±, which would enhance its reporting capabilities for clients.

¡°From the outset of our discussions, it was clear that Travelogix shares our vision for innovation within the TMC sector,¡± added Trill. ¡°Their enthusiasm and commitment to working with Blue Cube Travel underscore our mutual goal of driving forward-thinking solutions and setting new standards in the industry¡±.

Travelogix¡¯s founder and CEO Chris Lewis, added:?¡°Bringing Blue Cube Travel into the Travelogix portfolio is a testament to everyone connected to the deal, particularly Kevin Trill and the wider management team from Blue Cube.

¡°Their belief, vision and willingness to enhance their reporting capabilities have given life to this exciting partnership, and we look forward to a bright road ahead.¡±

Last year, Travelogix struck deals with other TMCs including MIDAS Travel, Frosch Ireland and Travel Counsellors for Business. The company also announced that it would be integrating ChatGPT¡¯s artificial intelligence (AI) capabilities within the Analytix platform.

London-based Blue Cube Travel was ranked as the 33^rd largest TMC in the UK in the list of Europe¡¯s Leading TMCs 2024. The company was acquired by Israel's Talma Travel Solutions?in October 2024.