UK-based serviced apartment agency Situ has integrated location technology what3words into its core platforms in a bid to help guests find properties.

What3words assigns a unique combination of three words to each three-metre square across the globe. For instance, users who go to the location ///activism.tape.admits will find themselves standing in front of London¡¯s famous landmark Big Ben. According to the company, its three-word addresses can be a more accurate way of navigating to a specific location than a traditional street address.

Situ¡¯s website and booking confirmations will display the what3words address of the property, which will direct travellers to the building¡¯s front entrance. The company says it will work with suppliers and property operators to get the correct what3words address loaded for every location across its global network, which will span more than 115 countries by the end of 2021.

Managing director Phil Stapleton said: ¡°We are always looking for ways to enhance the customer experience and make the travel process as seamless as possible. Integrating what3words into our core business processes is a very clever way to promote easier, safer and better travel for everyone.¡±