Expedia Group is to deploy Amadeus' New Distribution Capability technology and integrate its NDC content across Expedia¡¯s online travel brands as part of an expanded strategic partnership with the travel technology company.?
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The integration will enable airlines to reach Expedia Group¡¯s customers with "the latest merchandising techniques", according to a statement from Amadeus.?
Expedia and Amadeus have worked together for about 20 years, and the partnership renewal "marks a significant step forward in our collaboration", according to Chris Hodges, Expedia Group¡¯s VP of global connectivity and partner solutions.
¡°This move further emphasises our commitment to offering travellers the widest range of choices and personalised experiences, in line with the industry¡¯s ongoing embrace of NDC technology,¡± added Hodges.
Sam Abdou, Amadeus¡¯ EVP of global sales for airline IT, distribution and global online travel agencies, said: "Amadeus is determined to enable all stakeholders to make the most of the potential that NDC can deliver, and bringing one of our largest online travel agency partners onboard is a great illustration of this.
"Building on our relationships with both airlines and travel sellers, we are in a strong position to foster cross-industry collaboration on NDC to the benefit of travellers everywhere."