Travel management company CWT is to expand access to Finnair¡¯s NDC content in the airline¡¯s home market and across the rest of the Nordic region.

Finnair last year announced that it would remove domestic flights from EDIFACT-based distribution systems and make them only available directly or through NDC-based channels.

CWT, which is in the process of being acquired by fellow TMC American Express Global Business Travel, said that 90 per cent of customers in Finland were already booking Finnair¡¯s domestic flights through NDC-enabled platforms such as Amadeus¡¯ Cytric online booking tool.

The TMC now plans to expand coverage of Finnair¡¯s NDC content in the Nordics including additional routes, airlines and points of sale over the next three months.

Erik Magnuson, CWT¡¯s vice president of product management, travel content and connectivity, said: ¡°What we¡¯ve achieved in Finland exemplifies how NDC can be deployed quickly, at scale, and without disruption to customers.

¡°This was the result of meticulous planning and swift technology development by our teams, as well as our close collaboration with Amadeus and Finnair. We are now using this as a blueprint to expand our NDC capabilities with other airlines around the world.¡±?

Jenni Suomela, vice president of global sales and channel management at Finnair, added: ¡°We¡¯re excited to make further progress on this distribution transformation to enable us to provide more personalised and dynamic content and to meet our joint customers¡¯ needs and expectations.

¡°The recently launched new product PrioFlex, only available through modern channels, is a great example of this.¡±?