The World Travel and Tourism Council (WTTC) has launched the Net Zero Roadmap for the travel and tourism sector to support its efforts to help combat climate change.

The announcement came during the WTTC¡¯s virtual climate week event and coincided with the launch of social and environmental research data, which will be produced across the entire sector and will continuously be updated as emissions targets are achieved.

According to the WTTC, these ¡°vital pieces of work¡± represent the organisation¡¯s biggest deliverables in the sector¡¯s aim to achieve net-zero emissions by 2050.

The initiative is being run in collaboration with the United Nations Environment Programme (UNEP) and professional services and consulting firm Accenture.

The Net Zero Roadmap will include a ¡°status quo overview¡± of climate actions taken by the travel and tourism sector, lessons learned in the past and action frameworks for specific industries to help accelerate climate commitments and emissions reduction.

Julia Simpson, WTTC president and CEO, said the organisation and its partners will launch the roadmap at the UN Climate Change Conference (COP26) in Glasgow in November. She added: ¡°As a sector, we are aware that not all industries can achieve such goals at the same time, which is why our Net Zero Roadmap will be so critical.¡±

The WTTC¡¯s announcement comes as Marriott International vowed to achieve net-zero emissions by 2050, while corporates and travel firms from around the globe have signed a pledge to power aviation using a minimum of 10 per cent sustainable aviation fuels by 2030.