Airline Swiss has revealed its new first and business class seats, which will be introduced on its fleet of new Airbus A350s-900s later this year.

The new product, called Swiss Senses, was unveiled at Zurich Airport on Tuesday (29 July). The cabins will be installed on the airline¡¯s first A350-900, which is due to be delivered in October.

The new aircraft will initially be deployed on European services before being used on the Zurich-Boston route during the coming winter season.

The Lufthansa Group-owned airline described the new premium cabins as the ¡°biggest product investment in the company¡¯s history¡±. The business class and first class seats are essentially the same as Lufthansa¡¯s new Allegris product with a different colour scheme.

All seats in the new Swiss Business cabin will provide direct aisle access, with selected seats? featuring a sliding door. Seats convert into a lie-flat bed measuring between 2 and 2.2 metres. There will also be heating and cooling functions, plus a wireless charging station.

Swiss First features suites with sliding doors, a personal wardrobe, large seat table, wireless charging and entertainment screen ¡°as wide as the suite itself¡±. The centre suite can also be configured for two people travelling together.

Elsewhere in the aircraft, premium economy seats will offer a seat pitch of just under one metre, while economy have been designed to offer ¡°considerably more at-seat space¡± and feature a 13-inch HD screen.

Swiss chief commercial officer Heike Birlenbach said the new A350 cabins would provide an ¡°even more personal, exclusive and individual air travel experience¡±.

¡°Our new seats are the centrepiece of our new aircraft cabins,¡± added Birlenbach. ¡°But Swiss Senses appeals to all the senses ¨C with its special lighting concept, for instance, and also with our new scent that has been specially created for Swiss.¡±

All of the carrier¡¯s new A350-900s will be delivered with the Swiss Senses cabin installed. It will also be ¡°gradually extended¡± to Swiss¡¯s existing fleets of Airbus A330-300 and Boeing 777-300ERs.

Swiss¡¯s A350 flights departing from 1 January 2026 onwards are now bookable.