Average ticket values for transatlantic flights between now
and January 2022 are up nearly 40 per cent on the same period in 2019/20,
showing premium cabins are in demand among business travellers as journeys
between the UK and US resume.
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This is according to business travel consortium Focus Travel
Partnership, which has published an analysis of data from transatlantic bookings
made through GDS systems in 2021.
The consortium said there was a sharp spike in demand on 22
September following the initial?announcement that the US would reopen its borders to
foreign travellers in November, with bookings up 108 per cent on the previous
day. In October, when an official date for the reopening was revealed,
month-on-month flight bookings tripled.
Other key details revealed by the data include short windows
between ticketing and departure dates, with 75 per cent of flights since
September being booked for travel in November and December. The majority of
bookings are now being ticketed within six weeks of travel, according to Focus.
In addition to average ticket values growing from ?2,216
between 17 November 2019 and 16 January 2020 to ?3,094 between 17 November 2021
and 16 January 2022, Focus said its data show 59 per cent of seats booked are
in premium cabins. Eighty-five per cent of transatlantic flight revenue for the
next few months comes from premium cabins, with 54 per cent generated from
business class.
The top routes for the period 17 November 2021 to 16 January
2022 are all from London to destinations such as New York (accounting for more
than a quarter of bookings), Los Angeles, Chicago, Miami, Boston, Dallas and
San Francisco.
According to Focus, no one specific industry is leading the
return of travel from the UK to the US, but that entertainment clients are
featuring highly, as they did during the pandemic.
Members have reported that many clients are relaxing their
travel policies around premium cabins to encourage business travel, which Focus
said is a sign that duty of care is being taken seriously.
Abby Penston, CEO of Focus Travel Partnership, said: ※The
flight routes between Europe and the UK with the US are a lifeline to many of
our partners and the loosening of restrictions in November was a watershed
moment.
※But even before the initial announcements in September,
some of our TMC partners had been reporting strong demand for flights to the
US, with some even reporting that New York and London had been their busiest
city pair for some time as a number of business sectors were exempt from
restrictions. But there is no doubt that with these major restrictions eased, we
can look forward to a sustainable and responsible return to transatlantic
travel.§
Commenting on the increase in ticket values, Penston added:
※The high levels of average fares from our sector will give some comfort to
airlines, but it is clear that transatlantic capacity is still far below 2019
levels 每 so the ratio of business travellers demanding premium cabins is higher
per flight. In addition, we believe that passengers want the perceived Covid-19
security of more space and lounge access, which may well be driving demand for
premium cabins.§