Travel and safety risk assessment provider GeoSure has launched a new safety certification for accommodation and destinations to highlight those that "have demonstrated verified safety excellence".
Sign up for more...
News ? analysis ? podcasts ? reports
I accept the Terms and Conditions and Privacy Policy.
The certification, known as GeoSure Safety Badges, includes two distinctions for destinations and accommodation.
The 5-Star Safety Badge is for the top 20 per cent of scorers across GeoSure's scoring system, which evaluates destinations on a variety of categories including physical safety, health safety and safety specific to women and LGBTQ+ travellers.
The Safe Traveler Favourite Badge is for areas and properties that have consistently achieved high safety ratings among travellers, according to GeoSure.
Destinations and accommodation that earn the badges can display them on their own channels to add safety and security assurance for travellers booking or choosing a destination.
GeoSure co-founder and CEO Michael Becker said its vision for the badge was to provide a ¡°potential safety differentiator¡± for online booking tools to highlight properties and destinations within corporate preferred hotel programmes.
"It's meant to emphasise trust; the positive side of safety distinction," added Becker.